Media Relations

Eripol Communication is committed to communicate your brand’s message in multiple communication platforms.Eripol Communication not only ensures the appropriate positioning of your brand image in the niche market but takes the responsibility to get it entrenched into the psyche of your target audience. 

Our communication encompasses, print media in English, Hindi and Assamese newspapers and magazines. We also position your brand in television news channels and digital portals.

Define the target audience and the purpose of the media relations campaign.

Identify the different media channels that are relevant to the target audience.

Develop a media list that includes journalists, bloggers, and influencers who cover the relevant topics and have an audience that aligns with the target audience.


Build relationships with the media by engaging with them on social media, attending industry events, and offering exclusive content or interviews.

Create a content strategy that includes different types of content, such as press releases, blog posts, social media updates, and multimedia assets (e.g., images and videos).

Tailor the content to each media channel to ensure it is appropriate for the platform and resonates with the audience.

Monitor the media coverage to track the effectiveness of the media relations campaign and identify opportunities for improvement.

Respond to media inquiries in a timely and professional manner, providing accurate information and avoiding speculation or misinformation.

Manage negative media coverage by addressing the issue directly, acknowledging any mistakes or shortcomings, and offering a solution or corrective action plan.